chandrashekar.beingalpha.com

“Product placement beats the 30 second spot”
Vindicated
I wanna join this company! Nextmedium
See my earlier post: Where will the ads go?

Prison Break Season 3 is ON! 301 kicked ass. They killed Veronica! The PB recipe, of disturbing key pieces of the puzzle just as things start falling in place, still works like magic. I know, everybody uses that recipe. PB just does it better than most other shows. Anyway, the subtle product placements were there. […]

While I was in Silicon Valley I did a course called “Global Entrepreneurial Leadership” at Stanford. We talked about “levels” of leadership, coaching, personality types, Maslow’s pyramid, levels of listening and the likes. The ability of the leader to build trust among those being led is very important. This is something we discussed in class […]

Riya won Demo God at Demo 2006. Munjal’s presentation is here.
Now, the presentation is pretty impressive with only a few glitches. The thing is… blogging about what went behind the presentation seems to have diminished the impact of the whole thing. This account by Shel Israel describes how Munjal practiced his speech […]

The biggest celebrities and the most powerful people attend the Davos World Economic Forum… So what better place to campaign for foreign investment?
I was blown away by the “India Everywhere” campaign at Davos 2006. Check these pictures out:
India Everywhere Gallery
Talk about targetted campaigns! The Zurich airport is splashed with messages about how […]

Geoffrey Moore’s new book “Dealing with Darwin” is hot off the press. The presentation at the Stanford ETL talk in May 2004 was titled “Darwin and the Demon”; Darwin corresponded to evolution and the Devil to forces that slowed progress (thats how I remember it). How do you deal with mainstream markets? How do […]

Google got subpoenaed by the government. “Privacy experts” are all over the news. This is the privacy doomsday scenario they had been waiting for. Ok, maybe not a doomsday scenario. But the kind of thing that starts the spiral towards a doomsday scenario. Like in the movies…
Payed, anonymous Internet usage would sell! I guess the […]

Case in point: Gmail
The “More Actions” drop down menu used to have an option called “Move to Trash”. Getting to that option became second nature. Then they changed it and called it “Delete”. Now it a separate button… not on the menu.
Interface changes are interesting… wonder what they do to customers. I’m suprised to find […]

Om just posted about TopTenSources, an aggregator that picks a subject and grabs entries from 10 “editor’s choice” news feeds and replicates them on toptensources.com.
The issue with this is clear: “Should toptensources be allowed to get search engine juice by replicating other people’s content?”
But does TopTenSources itself bring anything to the table? Does it […]

MicroAppli is another company which was, until recently, in the NUS School of Computing Business Incubator. MicroAppli’s tag line:
Bringing the best services to connect millions of people: mobile content at your fingertips.
Interesting. They have partnered with another Singapore based company TagIt which also offers mobile services; their product KoolTag links mobile content to image tags […]