Google Ads on TV
Apr 5th, 2007 by chandrashekar
Whee! Google fulfills its destiny by becoming a (almost) full service advertising company. Google has entered into a partnership with Echostar to do this - the idea isn’t mind blowing - tracking ad viewership real-time through set top boxes.
http://www.bnet.com/2407-13071_23-60710.html?promo=808&tag=nl.e808
Am I impressed? No. Just because Google is accountable for ad viewership doesn’t increase the ad viewership! People will STILL TIVO you!
Does it fit with the company’s strategic goal of indexing the world’s information? I’m not sure. At this stage, looks like a no.
Is this the beginning of the end? Overvalued acquisitions (case in point: youtube), non-strategic expansion… as much as I love Google, this could be it.